Print Options

Admissions Requirements

  • Official transcripts reflecting an earned bachelor’s degree, with a 3.0 or higher grade point average for the last 60 undergraduate or the last 18 graduate/post-baccalaureate credit hours completed.

  • Foreign Transcripts: Official transcripts or mark sheets of college level work not in English or in the standard U.S. grading scale must be sent to a credential evaluation service for translation.
    Transcripts must carry the signature of a responsible official in which the work was done and the seal of that institution, or must be certified true copies of the original records. If transcripts do not show the degree earned and the date on which it was conferred, official degree statements must also be provided

  • Official Graduate Record Examination (GRE) scores taken within the last five years.

  • Three letters of recommendation from academic or professional references.

  • A resume reflecting one or more years of work/volunteer history related to health and/or human services.

  • A one-page personal statement.

  • Official Test of English as a Foreign Language (TOEFL) scores are required of all applicants whose primary language is not English or whose undergraduate degree is from a college or university outside of the United States.

Core Courses
CPH 500FOUNDATIONS OF PUBLIC HEALTH 13
CPH 501HEALTH BEHAVIOR3
CPH 502HEALTH SERVICES ADMINISTRATION3
CPH 503PUBLIC HEALTH ENVIRONMENT & SOCIETY3
CPH 504EPIDEMIOLOGY IN PUBLIC HLTH 23
CPH 505APPLIED RESEARCH IN PUBLIC HEALTH3
CPH 506BIOSTATISTICS 2,43
Concentration
CPH 538PUBLIC HEALTH PROGRAM EVALUATION3
CPH 541INTRODUCTION TO SOCIAL MARKETING AND HEALTH COMMUNICATION3
CPH 542APPLIED SOCIAL MARKETING3
CPH 543HEALTH LITERACY AND COMMUNICATION FOR HEALTH PROFESSIONALS3
Elective Courses6
Consult academic advisor for best electives for your program of study
Service Learning/Capstone Experience Courses
CPH 528SERVICE LEARNING FOR MPH3
CPH 529CAPSTONE EXPERIENCE3
Total Credit Hours45

Concentration Competencies

Concentration Domains

  1. Macro-level Assessment
    1. Identify social determinants of health for the purpose of tailoring social marketing and health communication programs to diverse populations.
    2. Articulate principles of Community Based Participatory Research (CBPR).
    3. Identify and apply various modes of learning such as written, audio, visual, and kinesthetic in health communication.
    4. Identify the levels of health literacy and the instruments used to measure functional health literacy levels.
  2. Program Planning
    1. Articulate the ethical principles of social marketing, health communication, and CBPR as they apply to public health practice.
    2. Explain the process to foster collaboration by establishing partnerships with communities, stakeholders, gatekeepers, and members of the identified priority population.
    3. Demonstrate leadership, advocacy, and community building in the field of social marketing and health communication by utilizing effective health communication strategies.
    4. Describe how the ecological model influences social marketing and health communication.
    5. Analyze marketing strategies and identify the best possible option given the resources available.
  3. Plan Implementation
    1. Demonstrate awareness of the need for cultural humility in communication methodology.
    2. Apply appropriate research methodologies to compile evidence that informs decision- making in social marketing and health communication.
    3. Assess and apply communication delivery channels, such as mass media, social media, and print materials.
  4. Plan Evaluation
    1. Evaluate existing social marketing campaigns through examination of process and performance outcomes.
    2. Create and evaluate a new social marketing campaign.